Willie Nelson Rolls Out His Own Brand of Pot

SPOKANE, Wash. — Apr 20, 2015  By NICHOLAS K. GERANIOS Associated Press

Willie Nelson performs in concert during the Heartbreaker Banquet on March 19, 2015 in Luck, Texas.

Country music star Willie Nelson announced plans Monday to roll out his own brand of marijuana, capitalizing on his association with pot and the unofficial stoner holiday, 4/20.

The move makes the 81-year-old "Roll Me Up and Smoke Me When I Die" singer the latest celebrity to jump into the marijuana marketplace.

"Willie's Reserve" will be grown and sold in Colorado and Washington, where recreational pot is legal. Nelson said in a statement that he's "looking forward to working with the best growers in Colorado and Washington to make sure our product is the best on the market."

Nelson joins other famous pot personalities, including rapper Snoop Dogg, who endorses vaporizing products; singer Melissa Etheridge, developing marijuana-infused wine; and reality TV star and self-help guru Bethenny Frankel, who is working on a strain of Skinnygirl weed that wouldn't leave users with the munchies.

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