Package Deal: The Story Behind One Reader's Secret Bass Bait Article by Joe Cermele

   A lot of lures hit my desk. Most come from the huge companies wanting to show off their latest designs, or from small shops hoping to catch their big break.
   Many of them are smart and innovative—but none are as genius as the package of homemade jigs I received this spring from an 82-year-old retired Missouri farmer. Howard Dickey included a letter with his lures, and his reason for sending them wasn’t fame or money.
   “I was hoping you might write an article about my lures,” he wrote, “just to capture the imagination of fellow bass fishermen.”
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